1. Provide enough information and samples of your products
or services to allow your potential customers to reach
buying decisions on their own. Self-service is the
best service on-line.

2. Automate as much of your on-line processes as possible.
Deliver digital products on-line.

3. Let your customer decide which method of ordering to
choose. Provide several ordering options: mailing
address, fax, phone, and secure on-line ordering.

4. Use a commerce package that allows you to calculate
sales tax and shipping cost in real time. Your customers
will want to know the total cost of their orders before
placing them.

5. Establish a privacy policy and post it at your Web store.
Let your customers know it is safe to shop at your site.
Show them that you respect their privacy.

6. Use a shopping cart program. Shopping carts let your
shoppers browse through your store, adding or removing
items before they check out and pay for the goods.

7. Establish a "no questions asked" money back guarantee.
You must make it safe for customers to do business with
you by taking all the risk.

8. Create affiliate or reseller networks for your products
or services. Let other Web sites do the marketing
for you.

9. Train your employees. They need to learn new skill so
that you can adapt your business processes to the Internet.

10. Develop post-sales support. Establish communication wit
your customers immediately after the sale. Let them know
the order was received and when they can expect delivery.
Tell your customers what a great decision they made
ordering your product.

About the Author:

Kate Schultz is the founder of EzineUniversity (EZU).
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