Part 2 of 4 Title Tag
The title tag is probably the most important area of your page as far as search engines are concerned, all search engines give relevancy to words found in the title tag. Title tags are easy to include in webpages -
You simply put your title between two title tags. Here's the HTML needed <title> AKA Marketing - Internet Marketing Articles, Internet Marketing strategies, tips, tricks and secrets </title> The start title tag <title> and the end title tag </title> should be placed between the <head> and </head> HTML tags of your page, these tags are at the top of all HTML pages. OK now you know where to put it, but how do you know what to put in it. Have a look at the sample title I have included above, it targets my main keyphrases · Internet Marketing Articles
· Internet Marketing Strategies It also targets secondary keyphrases like · Internet Marketing tips
· Internet Marketing tricks
· Internet Marketing secrets and reads very well which helps to attract searchers to the AKA MARKETING site. Don't even think about having a title page like PAGE 1, Joe's home page, My home page or any other title that's not very descriptive because it wont help you one bit. Again take a look at my title above obviously it has got Internet Marketing Articles, strategies, tips, tricks and secrets. Since search engines often return the title in the search results, your HTML title should be both very descriptive and attractive, and AKA Marketing.com is. You may notice I included AKA Marketing in my title tag, I did this because 1. Many search engines and directories display Web sites alphabetically. Therefore, to take advantage of this, I included my website name AKA Marketing at the start of my title. A is the first letter of the alphabet, its a capital. Capitals are alphabetically higher than lower case letters. So on search engines that list sites alphabetically I will appear before sites with similar content that either have a small a or any other letter. Also I will appear ahead of anyone with a capital A and a lowercase letter as their 2nd letter in their title tag because K is my 2nd letter. 2. My website name matches my domain name and is personally think it is smart, catchy and very memorable so I included it in the hope people might revisit. 3. It makes the site seem more professional Regards point #2 , Beware not to put in characters that don't make any sense because your title not only has to be nice to search engines but also has to be nice and attractive to people, the titles do actually get read you know!. As for the length of your title try to keep it about 12-20 words and less than 150 characters, having more than this will lessen the relevancy of words in the tag and therefore they will become less important to the search engines. However if you need a longer title maybe because you are targeting a wide range of keyphrases it is advisable to put your most important keyphrases early in the tag this is because some search engines will truncate your tag and only take the start of it. |
