Website Graphics Downloads: Website Banners
Animated Gif Banners:
Web Banners 1
Web Banners 2
Web Banners 3
Web Banners 4
Web Banners 5
Web Banners 6
Web Banners 7
A web banner or banner ad is a form
of advertising on the World Wide Web. This form of online
advertising entails embedding an advertisement into
a web page. It is intended to attract traffic to a website
by linking them to the web site of the advertiser. The
advertisement is constructed from an image (GIF, JPEG),
JavaScript program or multimedia object employing technologies
such as Java, Shockwave or Flash, often employing animation
or sound to maximize presence. Images are usually in
a high-aspect ratio shape. That is to say, either wide
and short, or tall and narrow, hence the reference to
banners. These images are usually placed on web pages
that have interesting content, such as a newspaper article
or an opinion piece.
Typical web banner, sized 468x60 pixels.
The web banner is displayed when a web page that references
the banner is loaded into a web browser. This event
is known as an "impression". When the viewer
clicks on the banner, the viewer is directed to the
website advertised in the banner. This event is known
as a "click through". In many cases, banners
are delivered by a central ad server.
Many banner ads work on a click-through
payback system. When the advertiser scans their logfiles
and detects that a web user has visited the advertiser's
site from the content site by clicking on the banner
ad, the advertiser sends the content provider some small
amount of money (usually around five to ten US cents).
This payback system is often how the content provider
is able to pay for the internet access to supply the
content in the first place.
Web banners function the same way as
traditional advertisements are intended to function:
notifying consumers of the product or service and presenting
reasons why the consumer should choose the product in
question, although web banners differ in that the results
for advertisement campaigns may be monitored real-time
and may be targeted to the viewer's interests.
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